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King Style is a global brand offering a famous "pouch-style" underwear that is patented throughout the world. Their products provide ergonomic design whilst offering users healthier yet also sensuous living. They are incredibly comfortable without a tight feel. This underwear is uniquely designed to snugly fit a man's body and importantly insulates the scrotum from the skin around a man's groin. Unlike most other underwear this avoids a wet and sticky feeling and the problem of skin rashes. The special "press-molded" net-shaped pouch gives the scrotum room to breathe, circulating the air and performing "heat-swell, cold-shrink" functions. In addition, King Style underwear also helps restore the scrotum's ability to adjust to temperature, reducing the possibility of impotency.