Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear Xoxo Be Mine Tank Top T Shirt Red 3335
$USD37.90

Go Softwear Xoxo Be Mine Tank Top T Shirt Red 3335

$USD37.90

BE MINE! Simple words that mean so much and we at GO SOFTWEAR created the ideal top that spells it out for you. The XoXo tank top, part of the edgy HARD CORE Label is constructed from 'onion skin' like fabric, sleek and smoo..

Go Softwear Xoxo Be Mine Tank Top T Shirt White 3335
$USD37.90

Go Softwear Xoxo Be Mine Tank Top T Shirt White 3335

$USD37.90

BE MINE! Simple words that mean so much and we at GO SOFTWEAR created the ideal top that spells it out for you. The XoXo tank top, part of the edgy HARD CORE Label is constructed from 'onion skin' like fabric, sleek and smoo..

Go Softwear Xoxo Bikini Underwear Red 3331
$USD26.90

Go Softwear Xoxo Bikini Underwear Red 3331

$USD26.90

Show your sweetheart a sensual and provocative side in GO SOFTWEAR'S new underwear design, part of the edgy Hard Core Label. The XoXo bikini style brief is created with 1 inch covered waistband and 2 inch outer side seam in ..

Go Softwear Xoxo Mesh Pockets Short Boxer Brief Underwear Re...
$USD37.90

Go Softwear Xoxo Mesh Pockets Short Boxer Brief Underwear Re...

$USD37.90

One of GO SOFTWEAR'S best-selling shorts has been re-designed to a sexier and more alluring garment. The XoXo mesh short has 2 front pockets with 1 1/2 inch waistband constructed entirely in transparent red mesh fabric as we..

Go Softwear Xoxo Shimmel Crop Top Short Sleeved T Shirt Red ...
$USD33.90

Go Softwear Xoxo Shimmel Crop Top Short Sleeved T Shirt Red ...

$USD33.90

If you got the bod and abs, why not show it in GO SOFTWEAR'S modern shimmel design, part of the edgy HARD CORE Label. This top is made from soft-translucent mesh fabric that has a touch of spandex for a semi snug fit. Our fa..

Go Softwear Xoxo Singlet Bodysuit Red 3338
$USD48.90

Go Softwear Xoxo Singlet Bodysuit Red 3338

$USD48.90

This newest singlet design by GO SOFTWEAR, part of the edgy HARD CORE Label radiates sensuality and sportiness all in one. The XoXo singlet is constructed entirely in red translucent mesh fabric for an almost bare appearance..

Go Softwear Xoxo Square Cut Retro Boxer Brief Underwear Red ...
$USD27.90

Go Softwear Xoxo Square Cut Retro Boxer Brief Underwear Red ...

$USD27.90

Your Valentine will find you quite enticing in GO SOFTWEAR'S new underwear design, part of the edgy Hard Core Label. The XoXo retro style undergarment has a sq-cut silhouette with full-cut back and 6 inch outer side seam in ..

Go Softwear Xoxo Step In Bodysuit Red 3336
$USD49.90

Go Softwear Xoxo Step In Bodysuit Red 3336

$USD49.90

Step into this popular and erotic one-piece unit by GO SOFTWEAR, part of the HARD CORE Label. The XoXo Step-in is made from semitransparent mesh fabric that leaves just enough to the naked eye with 4 snap front buttons, roun..

Go Softwear Xoxo Thong Underwear Red 3332
$USD22.90

Go Softwear Xoxo Thong Underwear Red 3332

$USD22.90

One of the classic and sexy undergarments for males, the thong has been revamped and now part of the edgy HARD CORE Label by GO SOFTWEAR. The XoXo thong is constructed entirely in translucent mesh fabric for an almost nothin..

Go Softwear Skin Bruno Singlet Bodysuit Black 4478
$USD48.90

Go Softwear Skin Bruno Singlet Bodysuit Black 4478

$USD48.90

Go extremely sensual in the new and exciting SKIN collection by GO SOFTWEAR, part of the edgy Hard Core Label. The Bruno singlet is unlike others, ours is constructed entirely in stretch mini mesh fabric which allows you to ..

Go Softwear Skin Duke Bodysuit Black 4476
$USD79.90

Go Softwear Skin Duke Bodysuit Black 4476

$USD79.90

Go extremely sensual in the new and exciting SKIN collection by GO SOFTWEAR, part of the edgy Hard Core Label. The Skin Duke body suit is constructed entirely in stretch mini mesh fabric to showcase just enough skin and leav..

Go Softwear Lumber Jack Long Johns Long Underwear Pants Blac...
$USD49.90

Go Softwear Lumber Jack Long Johns Long Underwear Pants Blac...

$USD49.90

We at GO SOFTWEAR have taken the classic long john design and made a few modern adjustments for today's man. The Lumber Jack long john is made from soft 1x1 rib fabric that looks and feels great. This garment features a 2 in..

Go Softwear Lumber Jack Long Johns Long Underwear Pants Heat...
$USD49.90

Go Softwear Lumber Jack Long Johns Long Underwear Pants Heat...

$USD49.90

We at GO SOFTWEAR have taken the classic long john design and made a few modern adjustments for today's man. The Lumber Jack long john is made from soft 1x1 rib fabric that looks and feels great. This garment features a 2 in..

Go Softwear Lumber Jack Long Johns Long Underwear Pants Red ...
$USD49.90

Go Softwear Lumber Jack Long Johns Long Underwear Pants Red ...

$USD49.90

We at GO SOFTWEAR have taken the classic long john design and made a few modern adjustments for today's man. The Lumber Jack long john is made from soft 1x1 rib fabric that looks and feels great. This garment features a 2 in..

Go Softwear Lumber Jack Onesy Bodysuit Black 4798
$USD48.90

Go Softwear Lumber Jack Onesy Bodysuit Black 4798

$USD48.90

It is fair to say that we at GO SOFTWEAR love the look and feel of the Onesy design, therefore our latest endeavor with full-front access will not disappoint. The Lumber Jack Onesy is constructed from soft 1x1 rib fabric wit..

Go Softwear Lumber Jack Onesy Bodysuit Heather Grey 4798
$USD48.90

Go Softwear Lumber Jack Onesy Bodysuit Heather Grey 4798

$USD48.90

It is fair to say that we at GO SOFTWEAR love the look and feel of the Onesy design, therefore our latest endeavor with full-front access will not disappoint. The Lumber Jack Onesy is constructed from soft 1x1 rib fabric wit..

Go Softwear Lumber Jack Onesy Bodysuit Red 4798
$USD48.90

Go Softwear Lumber Jack Onesy Bodysuit Red 4798

$USD48.90

It is fair to say that we at GO SOFTWEAR love the look and feel of the Onesy design, therefore our latest endeavor with full-front access will not disappoint. The Lumber Jack Onesy is constructed from soft 1x1 rib fabric wit..

Go Softwear Lumber Jack Tank Top T Shirt Black 4795
$USD29.90

Go Softwear Lumber Jack Tank Top T Shirt Black 4795

$USD29.90

Our latest tank top design is the ideal weight and form to wear to bed with your favorite pajama bottom or to match with a pair of jeans for a casual look. The Lumber Jack tank top by GO SOFTWEAR is constructed from buttery ..

Go Softwear Lumber Jack Tank Top T Shirt Heather Grey 4795
$USD29.90

Go Softwear Lumber Jack Tank Top T Shirt Heather Grey 4795

$USD29.90

Our latest tank top design is the ideal weight and form to wear to bed with your favorite pajama bottom or to match with a pair of jeans for a casual look. The Lumber Jack tank top by GO SOFTWEAR is constructed from buttery ..

Go Softwear Lumber Jack Tank Top T Shirt Red 4795
$USD29.90

Go Softwear Lumber Jack Tank Top T Shirt Red 4795

$USD29.90

Our latest tank top design is the ideal weight and form to wear to bed with your favorite pajama bottom or to match with a pair of jeans for a casual look. The Lumber Jack tank top by GO SOFTWEAR is constructed from buttery ..

Go Softwear Lumber Jack Union Bodysuit Black 4796
$USD89.90

Go Softwear Lumber Jack Union Bodysuit Black 4796

$USD89.90

This newest one piece underwear design by GO SOFTWEAR will keep you warm and comfy during those chilly Fall and Winter months. The Lumber Jack union suit is constructed in buttery 1x1 rib fabric that feels and looks great on..

Go Softwear Lumber Jack Union Bodysuit Heather Grey 4796
$USD89.90

Go Softwear Lumber Jack Union Bodysuit Heather Grey 4796

$USD89.90

This newest one piece underwear design by GO SOFTWEAR will keep you warm and comfy during those chilly Fall and Winter months. The Lumber Jack union suit is constructed in buttery 1x1 rib fabric that feels and looks great on..

Go Softwear Lumber Jack Union Bodysuit Red 4796
$USD89.90

Go Softwear Lumber Jack Union Bodysuit Red 4796

$USD89.90

This newest one piece underwear design by GO SOFTWEAR will keep you warm and comfy during those chilly Fall and Winter months. The Lumber Jack union suit is constructed in buttery 1x1 rib fabric that feels and looks great on..

Go Softwear Skin Bikini Underwear Black 4471
$USD30.90

Go Softwear Skin Bikini Underwear Black 4471

$USD30.90

Go extremely sensual in the new and exciting SKIN collection by GO SOFTWEAR, part of the edgy Hard Core Label. Dress to impress from underneath in our Skin bikini brief constructed in sheer mesh fabric that leaves little to ..