Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear California Bloom Print Tank Top T Shirt Red 2585
$USD35.90

Go Softwear California Bloom Print Tank Top T Shirt Red 2585

$USD35.90

Welcome tank top season in this bright and exciting flower print top by GO SOFTWEAR, part of the California colors collection. Yes, the whimsical California Bloom tank top is designed in screen printed cool cotton fabric in ..

Go Softwear California Bloom Print Tank Top T Shirt Turquois...
$USD35.90

Go Softwear California Bloom Print Tank Top T Shirt Turquois...

$USD35.90

Welcome tank top season in this bright and exciting flower print top by GO SOFTWEAR, part of the California colors collection. Yes, the whimsical California Bloom tank top is designed in screen printed cool cotton fabric in ..

Go Softwear California Sunset Striped Jock Strap Underwear G...
$USD26.90

Go Softwear California Sunset Striped Jock Strap Underwear G...

$USD26.90

The newest fashion athletic supporter by GO SOFTWEAR, part of the California colors collection is a modern take on a classic. The Sunset jockstrap is created from a rayon/poly/spandex fabric blend that holds its shape and cu..

Go Softwear California Sunset Striped Jock Strap Underwear N...
$USD26.90

Go Softwear California Sunset Striped Jock Strap Underwear N...

$USD26.90

The newest fashion athletic supporter by GO SOFTWEAR, part of the California colors collection is a modern take on a classic. The Sunset jockstrap is created from a rayon/poly/spandex fabric blend that holds its shape and cu..

Go Softwear California Sunset Striped Tank Top T Shirt Gold ...
$USD35.90

Go Softwear California Sunset Striped Tank Top T Shirt Gold ...

$USD35.90

Colorful and retro inspired best describes the newest creation by GO SOFTWEAR, part of the California Colors collection. This classic tank top design is constructed from a rayon/poly/spandex fabric blend that is soft to the ..

Go Softwear California Sunset Striped Tank Top T Shirt Navy ...
$USD35.90

Go Softwear California Sunset Striped Tank Top T Shirt Navy ...

$USD35.90

Colorful and retro inspired best describes the newest creation by GO SOFTWEAR, part of the California Colors collection. This classic tank top design is constructed from a rayon/poly/spandex fabric blend that is soft to the ..

Go Softwear Havana 5 Pocket Shorts Caribbean Blue 4773
$USD90.90

Go Softwear Havana 5 Pocket Shorts Caribbean Blue 4773

$USD90.90

Elevate your Summer look in our latest short design by GO SOFTWEAR, part of the L. A. Wash Collection. The Havana 5 pocket short is made of soft-lightweight, stretchy French terry fabric that is first garment washed and over..

Go Softwear Havana 5 Pocket Shorts Mandarin 4773
$USD90.90

Go Softwear Havana 5 Pocket Shorts Mandarin 4773

$USD90.90

Elevate your Summer look in our latest short design by GO SOFTWEAR, part of the L. A. Wash Collection. The Havana 5 pocket short is made of soft-lightweight, stretchy French terry fabric that is first garment washed and over..

Go Softwear Havana 5 Pocket Shorts Sunset Gold 4773
$USD90.90

Go Softwear Havana 5 Pocket Shorts Sunset Gold 4773

$USD90.90

Elevate your Summer look in our latest short design by GO SOFTWEAR, part of the L. A. Wash Collection. The Havana 5 pocket short is made of soft-lightweight, stretchy French terry fabric that is first garment washed and over..

Go Softwear Havana Classic Tank Top T Shirt Caribbean Blue 4...
$USD35.90

Go Softwear Havana Classic Tank Top T Shirt Caribbean Blue 4...

$USD35.90

This popular tank top silhouette by GO SOFTWEAR, part of the L. A. Wash Collection will make you wish those warm-sunny days never end. The Havana classic tank is designed in bright-tropical colors with contrast piping around..

Go Softwear Havana Classic Tank Top T Shirt Mandarin 4845
$USD35.90

Go Softwear Havana Classic Tank Top T Shirt Mandarin 4845

$USD35.90

This popular tank top silhouette by GO SOFTWEAR, part of the L. A. Wash Collection will make you wish those warm-sunny days never end. The Havana classic tank is designed in bright-tropical colors with contrast piping around..

Go Softwear Havana Classic Tank Top T Shirt Sunset Gold 4845
$USD35.90

Go Softwear Havana Classic Tank Top T Shirt Sunset Gold 4845

$USD35.90

This popular tank top silhouette by GO SOFTWEAR, part of the L. A. Wash Collection will make you wish those warm-sunny days never end. The Havana classic tank is designed in bright-tropical colors with contrast piping around..

Go Softwear Havana Hooded Onesy Bodysuit Black 4736
$USD75.90

Go Softwear Havana Hooded Onesy Bodysuit Black 4736

$USD75.90

This newest onesy design by GO SOFTWEAR, part of the L. A. Wash Collection was created for individuals who take rest & relaxation time quite serious. The Havana hooded onesy is constructed entirely in soft 1x1 rib fabric tha..

Go Softwear Havana Hooded Onesy Bodysuit Caribbean Blue 4736
$USD75.90

Go Softwear Havana Hooded Onesy Bodysuit Caribbean Blue 4736

$USD75.90

This newest onesy design by GO SOFTWEAR, part of the L. A. Wash Collection was created for individuals who take rest & relaxation time quite serious. The Havana hooded onesy is constructed entirely in soft 1x1 rib fabric tha..

Go Softwear Havana Hooded Onesy Bodysuit Mandarin 4736
$USD75.90

Go Softwear Havana Hooded Onesy Bodysuit Mandarin 4736

$USD75.90

This newest onesy design by GO SOFTWEAR, part of the L. A. Wash Collection was created for individuals who take rest & relaxation time quite serious. The Havana hooded onesy is constructed entirely in soft 1x1 rib fabric tha..

Go Softwear Havana Hooded Onesy Bodysuit Sunset Gold 4736
$USD75.90

Go Softwear Havana Hooded Onesy Bodysuit Sunset Gold 4736

$USD75.90

This newest onesy design by GO SOFTWEAR, part of the L. A. Wash Collection was created for individuals who take rest & relaxation time quite serious. The Havana hooded onesy is constructed entirely in soft 1x1 rib fabric tha..

Go Softwear Havana Rib Tank Top T Shirt Caribbean Blue 4715
$USD18.90

Go Softwear Havana Rib Tank Top T Shirt Caribbean Blue 4715

$USD18.90

The most recent tank top creation by GO SOFTWEAR, part of the L. A. Wash collection is the ideal top to brighten your Summer attire. The Havana rib tank has a rich color palette and soft-buttery feel achieved through a disti..

Go Softwear Havana Rib Tank Top T Shirt Mandarin 4715
$USD18.90

Go Softwear Havana Rib Tank Top T Shirt Mandarin 4715

$USD18.90

The most recent tank top creation by GO SOFTWEAR, part of the L. A. Wash collection is the ideal top to brighten your Summer attire. The Havana rib tank has a rich color palette and soft-buttery feel achieved through a disti..

Go Softwear Havana Rib Tank Top T Shirt Sunset Gold 4715
$USD18.90

Go Softwear Havana Rib Tank Top T Shirt Sunset Gold 4715

$USD18.90

The most recent tank top creation by GO SOFTWEAR, part of the L. A. Wash collection is the ideal top to brighten your Summer attire. The Havana rib tank has a rich color palette and soft-buttery feel achieved through a disti..

Go Softwear Pool Party Bodysuit White 4734
$USD69.90

Go Softwear Pool Party Bodysuit White 4734

$USD69.90

Express your provocative and sensual side in the newest Pool Party collection by GO SOFTWEAR, part of the novel HARD CORE Label. This bodysuit is constructed entirely in soft see-through mesh fabric that leaves almost nothin..

Go Softwear Pool Party Harness Hoody White 4731
$USD38.90

Go Softwear Pool Party Harness Hoody White 4731

$USD38.90

The most up to date fashion harness design by GO SOFTWEAR, part of the Hard Core Label will be all the rage at your next pool side festivity. The pool party harness hoody is constructed in see-through mesh fabric for the ult..

Go Softwear Pool Party Hooded Onesy Bodysuit White 4736
$USD75.90

Go Softwear Pool Party Hooded Onesy Bodysuit White 4736

$USD75.90

Lounge in total comfort and style in this innovative creation by GO SOFTWEAR, part of the novel HARD CORE Label. This updated onesy design is constructed entirely in soft 1x1 rib fabric, perfect for those warm Summer days. T..

Go Softwear Pool Party Jock Strap Underwear White 4739
$USD28.90

Go Softwear Pool Party Jock Strap Underwear White 4739

$USD28.90

Jockstrap aficionados can be both provocative and sensual in this latest creation by GO SOFTWEAR, part of the novel Hard Core Label. The pool party jockstrap has a metallic and see-through mesh panel insets that draw attenti..

Go Softwear Pool Party Lounge Shorts White 4733
$USD39.90

Go Softwear Pool Party Lounge Shorts White 4733

$USD39.90

The Summer heat is on, but you can beat it in this super comfortable short design by GO SOFTWEAR, part of the Hard Core Label. The pool party lounge short is made from soft 1x1 rib fabric that feels great next to your skin T..