Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear Expose Brief Underwear Black 3612
$USD30.90

Go Softwear Expose Brief Underwear Black 3612

$USD30.90

This newest underwear design by GO SOFTWEAR, part of the provocative Hard Core Label is for guys not shy about showing-off the goods. The Expose brief is constructed entirely in soft mini mesh fabric with a touch of spandex ..

Go Softwear Expose Brief Underwear Turquoise 3612
$USD30.90

Go Softwear Expose Brief Underwear Turquoise 3612

$USD30.90

This newest underwear design by GO SOFTWEAR, part of the provocative Hard Core Label is for guys not shy about showing-off the goods. The Expose brief is constructed entirely in soft mini mesh fabric with a touch of spandex ..

Go Softwear Expose Half Crop Top Short Sleeved T Shirt Black...
$USD37.90

Go Softwear Expose Half Crop Top Short Sleeved T Shirt Black...

$USD37.90

Get the attention you desire while creating your own hip style in this newest design by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose half tee is crafted in soft-translucent mesh fabric with a touch of spa..

Go Softwear Expose Half Crop Top Short Sleeved T Shirt Turqu...
$USD37.90

Go Softwear Expose Half Crop Top Short Sleeved T Shirt Turqu...

$USD37.90

Get the attention you desire while creating your own hip style in this newest design by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose half tee is crafted in soft-translucent mesh fabric with a touch of spa..

Go Softwear Expose Singlet Bodysuit Turquoise 3627
$USD52.90

Go Softwear Expose Singlet Bodysuit Turquoise 3627

$USD52.90

If you have fine assets you want to show-off then look no further than this latest creation by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose singlet is fashioned from rayon/mesh fabric with a touch of span..

Go Softwear Expose Tank Top T Shirt Black 3615
$USD37.90

Go Softwear Expose Tank Top T Shirt Black 3615

$USD37.90

You will mesh perfectly well and get plenty of exposure in this latest design by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose tank top created entirely in silky-translucent mini mesh fabric will draw atte..

Go Softwear Expose Tank Top T Shirt Turquoise 3615
$USD37.90

Go Softwear Expose Tank Top T Shirt Turquoise 3615

$USD37.90

You will mesh perfectly well and get plenty of exposure in this latest design by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose tank top created entirely in silky-translucent mini mesh fabric will draw atte..

Go Softwear Expose Trunk Underwear Black 3613
$USD32.90

Go Softwear Expose Trunk Underwear Black 3613

$USD32.90

Put your junk in this new trunk underwear design by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose Trunk is constructed entirely in soft mini mesh fabric with a touch of spandex for a semi-transparent look ..

Go Softwear Expose Trunk Underwear Turquoise 3613
$USD32.90

Go Softwear Expose Trunk Underwear Turquoise 3613

$USD32.90

Put your junk in this new trunk underwear design by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose Trunk is constructed entirely in soft mini mesh fabric with a touch of spandex for a semi-transparent look ..

Go Softwear Expose Weekend Robe Loungewear Black 3617
$USD83.90

Go Softwear Expose Weekend Robe Loungewear Black 3617

$USD83.90

Pamper yourself in the comfort of your home after a long workday or make it a special weekend when you put on this latest creation by GO SOFTWEAR, part of the alluring Hard Core Label. The Expose weekend robe made entirely i..

Go Softwear Expose Weekend Robe Loungewear Turquoise 3617
$USD83.90

Go Softwear Expose Weekend Robe Loungewear Turquoise 3617

$USD83.90

Pamper yourself in the comfort of your home after a long workday or make it a special weekend when you put on this latest creation by GO SOFTWEAR, part of the alluring Hard Core Label. The Expose weekend robe made entirely i..

Go Softwear Expose Weekend Shorty Shorts Black 3614
$USD34.90

Go Softwear Expose Weekend Shorty Shorts Black 3614

$USD34.90

This newest creation by GO SOFTWEAR, part of the provocative Hard Core Label takes the meaning of SEXY to a whole new level. The Expose weekend shorty made entirely in buttery soft-translucent mini mesh fabric feels like you..

Go Softwear Expose Weekend Shorty Shorts Turquoise 3614
$USD34.90

Go Softwear Expose Weekend Shorty Shorts Turquoise 3614

$USD34.90

This newest creation by GO SOFTWEAR, part of the provocative Hard Core Label takes the meaning of SEXY to a whole new level. The Expose weekend shorty made entirely in buttery soft-translucent mini mesh fabric feels like you..

Go Softwear Cabana Bikini Swimwear Bubble Gum Pink 4516
$USD38.90

Go Softwear Cabana Bikini Swimwear Bubble Gum Pink 4516

$USD38.90

Imagine feeling a warm breeze, palm trees swaying, relaxing your mind and body on holiday in this most recent swimsuit design by GO SOFTWEAR. The Cabana bikini swimsuit is made from soft knitted nylon/spandex stripe fabric w..

Go Softwear Cabana Bikini Swimwear Malibu Blue 4516
$USD38.90

Go Softwear Cabana Bikini Swimwear Malibu Blue 4516

$USD38.90

Imagine feeling a warm breeze, palm trees swaying, relaxing your mind and body on holiday in this most recent swimsuit design by GO SOFTWEAR. The Cabana bikini swimsuit is made from soft knitted nylon/spandex stripe fabric w..

Go Softwear Cabana Bikini Swimwear Spearmint 4516
$USD38.90

Go Softwear Cabana Bikini Swimwear Spearmint 4516

$USD38.90

Imagine feeling a warm breeze, palm trees swaying, relaxing your mind and body on holiday in this most recent swimsuit design by GO SOFTWEAR. The Cabana bikini swimsuit is made from soft knitted nylon/spandex stripe fabric w..

Go Softwear Cabana Cock Ring Square Cut Trunk Swimwear Bubbl...
$USD43.90

Go Softwear Cabana Cock Ring Square Cut Trunk Swimwear Bubbl...

$USD43.90

We have taken one of our novel & top selling bathing suit designs to create this eye-popping stripe delight. The Cabana square-cut swim is produced in soft knitted nylon spandex fabric with 4-way stretch, for a streamlined l..

Go Softwear Cabana Cock Ring Square Cut Trunk Swimwear Malib...
$USD43.90

Go Softwear Cabana Cock Ring Square Cut Trunk Swimwear Malib...

$USD43.90

We have taken one of our novel & top selling bathing suit designs to create this eye-popping stripe delight. The Cabana square-cut swim is produced in soft knitted nylon spandex fabric with 4-way stretch, for a streamlined l..

Go Softwear Cabana Cock Ring Square Cut Trunk Swimwear Spear...
$USD43.90

Go Softwear Cabana Cock Ring Square Cut Trunk Swimwear Spear...

$USD43.90

We have taken one of our novel & top selling bathing suit designs to create this eye-popping stripe delight. The Cabana square-cut swim is produced in soft knitted nylon spandex fabric with 4-way stretch, for a streamlined l..

Go Softwear Cabana Mesh Hoody Cover Up Long Sleeved Sweater ...
$USD59.90

Go Softwear Cabana Mesh Hoody Cover Up Long Sleeved Sweater ...

$USD59.90

You will not like but LOVE how lightweight and practical the newest summer top by GO SOFTWEAR will look and feel at the beach, poolside or out and about. The Cabana mesh hoodie cover-up is made from soft nylon/spandex fabric..

Go Softwear Cabana Mesh Hoody Cover Up Long Sleeved Sweater ...
$USD59.90

Go Softwear Cabana Mesh Hoody Cover Up Long Sleeved Sweater ...

$USD59.90

You will not like but LOVE how lightweight and practical the newest summer top by GO SOFTWEAR will look and feel at the beach, poolside or out and about. The Cabana mesh hoodie cover-up is made from soft nylon/spandex fabric..

Go Softwear Cabana Mesh Hoody Cover Up Long Sleeved Sweater ...
$USD59.90

Go Softwear Cabana Mesh Hoody Cover Up Long Sleeved Sweater ...

$USD59.90

You will not like but LOVE how lightweight and practical the newest summer top by GO SOFTWEAR will look and feel at the beach, poolside or out and about. The Cabana mesh hoodie cover-up is made from soft nylon/spandex fabric..

Go Softwear Cabana Mesh Shorts Neon Lime 3771
$USD45.90

Go Softwear Cabana Mesh Shorts Neon Lime 3771

$USD45.90

Play up your sexy side while keeping your bottom cool & airy in this new design by GO SOFTWEAR. The Cabana mesh short is made in lightweight nylon/spandex fabric that leaves just enough to the onlooker's imagination. This bo..

Go Softwear Cabana Mesh Shorts Neon Pink 3771
$USD45.90

Go Softwear Cabana Mesh Shorts Neon Pink 3771

$USD45.90

Play up your sexy side while keeping your bottom cool & airy in this new design by GO SOFTWEAR. The Cabana mesh short is made in lightweight nylon/spandex fabric that leaves just enough to the onlooker's imagination. This bo..