Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear A J Phys Ed Track Shorts White 8211
$USD41.90

Go Softwear A J Phys Ed Track Shorts White 8211

$USD41.90

The Phys Ed track short from American Jock draws inspiration from high school P. E. shorts from the 1970s. This short is made from lightweight polyester fabric and semi-fitted, designed for running and gym workouts. Addition..

Go Softwear A J Phys Ed Track Tank Top T Shirt Navy 8210
$USD42.90

Go Softwear A J Phys Ed Track Tank Top T Shirt Navy 8210

$USD42.90

This American Jock Label tank top, part of the Phys Ed collection, provides an athletic style with a semi-fitted look. Crafted in a soft cotton/lycra fabric for a supple texture, this tank top features contrast trim at the n..

Go Softwear A J Phys Ed Track Tank Top T Shirt Red 8210
$USD42.90

Go Softwear A J Phys Ed Track Tank Top T Shirt Red 8210

$USD42.90

This American Jock Label tank top, part of the Phys Ed collection, provides an athletic style with a semi-fitted look. Crafted in a soft cotton/lycra fabric for a supple texture, this tank top features contrast trim at the n..

Go Softwear A J Phys Ed Track Tank Top T Shirt White 8210
$USD42.90

Go Softwear A J Phys Ed Track Tank Top T Shirt White 8210

$USD42.90

This American Jock Label tank top, part of the Phys Ed collection, provides an athletic style with a semi-fitted look. Crafted in a soft cotton/lycra fabric for a supple texture, this tank top features contrast trim at the n..

Go Softwear A J Phys Ed Wrestler Bodysuit Navy 8213
$USD53.90

Go Softwear A J Phys Ed Wrestler Bodysuit Navy 8213

$USD53.90

This cutting-edge American Jock design, part of the Phys Ed collection, is sure to please singlet fans. The soft cotton/lycra fabric blend allows for a lightweight feel while also displaying definition and muscularity. This ..

Go Softwear A J Phys Ed Wrestler Bodysuit Red 8213
$USD53.90

Go Softwear A J Phys Ed Wrestler Bodysuit Red 8213

$USD53.90

This cutting-edge American Jock design, part of the Phys Ed collection, is sure to please singlet fans. The soft cotton/lycra fabric blend allows for a lightweight feel while also displaying definition and muscularity. This ..

Go Softwear A J Phys Ed Wrestler Bodysuit White 8213
$USD53.90

Go Softwear A J Phys Ed Wrestler Bodysuit White 8213

$USD53.90

This cutting-edge American Jock design, part of the Phys Ed collection, is sure to please singlet fans. The soft cotton/lycra fabric blend allows for a lightweight feel while also displaying definition and muscularity. This ..

Go Softwear A J Physique Built In Jock Strap Shorts Cobalt B...
$USD39.90

Go Softwear A J Physique Built In Jock Strap Shorts Cobalt B...

$USD39.90

Enjoy every minute of 'you time' when you hit the gym in this design by American Jock Label, made with a little extra built into them. The A J Physique short made in lightweight fabric has a 1-inch covered waistband with inn..

Go Softwear A J Physique Built In Jock Strap Shorts Sky Blue...
$USD39.90

Go Softwear A J Physique Built In Jock Strap Shorts Sky Blue...

$USD39.90

Enjoy every minute of 'you time' when you hit the gym in this design by American Jock Label, made with a little extra built into them. The A J Physique short made in lightweight fabric has a 1-inch covered waistband with inn..

Go Softwear A J Physique Cross Country Shorts Black 8202
$USD32.90

Go Softwear A J Physique Cross Country Shorts Black 8202

$USD32.90

Designed for long distance runners, avid joggers or sprinters, this creation by American Jock Label is a must have for active males. The A J Physique cross country short has a 1-inch covered waistband, 7-inch outer side seam..

Go Softwear A J Physique Cross Country Shorts Cobalt Blue 82...
$USD32.90

Go Softwear A J Physique Cross Country Shorts Cobalt Blue 82...

$USD32.90

Designed for long distance runners, avid joggers or sprinters, this creation by American Jock Label is a must have for active males. The A J Physique cross country short has a 1-inch covered waistband, 7-inch outer side seam..

Go Softwear A J Physique Cross Country Shorts Sky Blue 8202
$USD32.90

Go Softwear A J Physique Cross Country Shorts Sky Blue 8202

$USD32.90

Designed for long distance runners, avid joggers or sprinters, this creation by American Jock Label is a must have for active males. The A J Physique cross country short has a 1-inch covered waistband, 7-inch outer side seam..

Go Softwear A J Physique Mesh Gym Tank Top T Shirt Black 820...
$USD42.90

Go Softwear A J Physique Mesh Gym Tank Top T Shirt Black 820...

$USD42.90

Athletic looking and semi-translucent to show-off your physique can best describe this creation by American Jock Label. This tank top, part of the A J Physique Collection made in athletic airy mesh fabric features a scoop ne..

Go Softwear A J Physique Mesh Gym Tank Top T Shirt Cobalt Bl...
$USD42.90

Go Softwear A J Physique Mesh Gym Tank Top T Shirt Cobalt Bl...

$USD42.90

Athletic looking and semi-translucent to show-off your physique can best describe this creation by American Jock Label. This tank top, part of the A J Physique Collection made in athletic airy mesh fabric features a scoop ne..

Go Softwear A J Physique Mesh Gym Tank Top T Shirt Sky Blue ...
$USD42.90

Go Softwear A J Physique Mesh Gym Tank Top T Shirt Sky Blue ...

$USD42.90

Athletic looking and semi-translucent to show-off your physique can best describe this creation by American Jock Label. This tank top, part of the A J Physique Collection made in athletic airy mesh fabric features a scoop ne..

Go Softwear A J Physique Mesh Tank Top T Shirt Black 8207
$USD42.90

Go Softwear A J Physique Mesh Tank Top T Shirt Black 8207

$USD42.90

Stay ahead of your gym competition while displaying those arduous hours you spend on your fitness in this creation by American Jock Label. The A J Physique tank top made in translucent & airy mesh fabric has a pleasant athle..

Go Softwear A J Physique Mesh Tank Top T Shirt Cobalt Blue 8...
$USD42.90

Go Softwear A J Physique Mesh Tank Top T Shirt Cobalt Blue 8...

$USD42.90

Stay ahead of your gym competition while displaying those arduous hours you spend on your fitness in this creation by American Jock Label. The A J Physique tank top made in translucent & airy mesh fabric has a pleasant athle..

Go Softwear A J Physique Mesh Tank Top T Shirt Sky Blue 8207
$USD42.90

Go Softwear A J Physique Mesh Tank Top T Shirt Sky Blue 8207

$USD42.90

Stay ahead of your gym competition while displaying those arduous hours you spend on your fitness in this creation by American Jock Label. The A J Physique tank top made in translucent & airy mesh fabric has a pleasant athle..

Go Softwear A J Physique Sprint Shorts Black 8206
$USD29.90

Go Softwear A J Physique Sprint Shorts Black 8206

$USD29.90

Whether it is leg day at the gym, lounging at home or as running shorts for the brave, this creation by American Jock Label should be your bottom of choice. The A J Physique sprint short is super lightweight and features a 1..

Go Softwear A J Physique Sprint Shorts Cobalt Blue 8206
$USD29.90

Go Softwear A J Physique Sprint Shorts Cobalt Blue 8206

$USD29.90

Whether it is leg day at the gym, lounging at home or as running shorts for the brave, this creation by American Jock Label should be your bottom of choice. The A J Physique sprint short is super lightweight and features a 1..

Go Softwear A J Physique Sprint Shorts Sky Blue 8206
$USD29.90

Go Softwear A J Physique Sprint Shorts Sky Blue 8206

$USD29.90

Whether it is leg day at the gym, lounging at home or as running shorts for the brave, this creation by American Jock Label should be your bottom of choice. The A J Physique sprint short is super lightweight and features a 1..

Go Softwear A J Physique Tri Color Singlet Bodysuit Black 82...
$USD56.90

Go Softwear A J Physique Tri Color Singlet Bodysuit Black 82...

$USD56.90

Wrestling is a sport of the brave and strong, so what better way to display your physical strength in this creation by American Jock Label. The top half of the A J Physique Tri-color Singlet features a colorful-translucent m..

Go Softwear A J Physique Tri Color Singlet Bodysuit Cobalt B...
$USD56.90

Go Softwear A J Physique Tri Color Singlet Bodysuit Cobalt B...

$USD56.90

Wrestling is a sport of the brave and strong, so what better way to display your physical strength in this creation by American Jock Label. The top half of the A J Physique Tri-color Singlet features a colorful-translucent m..

Go Softwear A J Physique Tri Color Singlet Bodysuit Sky Blue...
$USD56.90

Go Softwear A J Physique Tri Color Singlet Bodysuit Sky Blue...

$USD56.90

Wrestling is a sport of the brave and strong, so what better way to display your physical strength in this creation by American Jock Label. The top half of the A J Physique Tri-color Singlet features a colorful-translucent m..