Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear Apollo 'Buns' Bikini Swimwear Black 4597
$USD37.90

Go Softwear Apollo 'Buns' Bikini Swimwear Black 4597

$USD37.90

Navigate effortlessly any body of water at your favorite resort in this best-selling and well-liked swimsuit design by GO SOFTWEAR. The Apollo 'buns' bikini bathing suit fits low at the waist with a provocative hi-cut 1 1/2 ..

Go Softwear Apollo 'Buns' Bikini Swimwear Royal 4597
$USD37.90

Go Softwear Apollo 'Buns' Bikini Swimwear Royal 4597

$USD37.90

Navigate effortlessly any body of water at your favorite resort in this best-selling and well-liked swimsuit design by GO SOFTWEAR. The Apollo 'buns' bikini bathing suit fits low at the waist with a provocative hi-cut 1 1/2 ..

Go Softwear Apollo 'Buns' Bikini Swimwear White 4597
$USD37.90

Go Softwear Apollo 'Buns' Bikini Swimwear White 4597

$USD37.90

Navigate effortlessly any body of water at your favorite resort in this best-selling and well-liked swimsuit design by GO SOFTWEAR. The Apollo 'buns' bikini bathing suit fits low at the waist with a provocative hi-cut 1 1/2 ..

Go Softwear Apollo Bikini Swimwear Black 4596
$USD37.90

Go Softwear Apollo Bikini Swimwear Black 4596

$USD37.90

Look your best under the sun, poolside or at your favorite holiday resort in this classic bathing suit design by GO SOFTWEAR. The Apollo bikini swimsuit is made in soft 4 way stretch nylon/spandex fabric for an ultra-sleek l..

Go Softwear Apollo Bikini Swimwear Royal 4596
$USD37.90

Go Softwear Apollo Bikini Swimwear Royal 4596

$USD37.90

Look your best under the sun, poolside or at your favorite holiday resort in this classic bathing suit design by GO SOFTWEAR. The Apollo bikini swimsuit is made in soft 4 way stretch nylon/spandex fabric for an ultra-sleek l..

Go Softwear Apollo Bikini Swimwear White 4596
$USD37.90

Go Softwear Apollo Bikini Swimwear White 4596

$USD37.90

Look your best under the sun, poolside or at your favorite holiday resort in this classic bathing suit design by GO SOFTWEAR. The Apollo bikini swimsuit is made in soft 4 way stretch nylon/spandex fabric for an ultra-sleek l..

Go Softwear Apollo Thong Swimwear Black 4595
$USD30.90

Go Softwear Apollo Thong Swimwear Black 4595

$USD30.90

Catch the eye of on lookers at the beach, pool party or deck in the newest swimsuit design by GO SOFTWEAR. The Apollo swim thong is made in soft nylon/spandex fabric with a 4 way stretch for an ultra-sleek look. This swimsui..

Go Softwear Apollo Thong Swimwear Royal 4595
$USD30.90

Go Softwear Apollo Thong Swimwear Royal 4595

$USD30.90

Catch the eye of on lookers at the beach, pool party or deck in the newest swimsuit design by GO SOFTWEAR. The Apollo swim thong is made in soft nylon/spandex fabric with a 4 way stretch for an ultra-sleek look. This swimsui..

Go Softwear Apollo Thong Swimwear White 4595
$USD30.90

Go Softwear Apollo Thong Swimwear White 4595

$USD30.90

Catch the eye of on lookers at the beach, pool party or deck in the newest swimsuit design by GO SOFTWEAR. The Apollo swim thong is made in soft nylon/spandex fabric with a 4 way stretch for an ultra-sleek look. This swimsui..

Go Softwear California Colors Cotton/Lycra Jock Strap Underw...
$USD28.90

Go Softwear California Colors Cotton/Lycra Jock Strap Underw...

$USD28.90

This athletic supporter by GO SOFTWEAR, part of the California Colors group is a must have for blokes who enjoy the look and feel of a classic undergarment. The California Jockstrap has a sizable pouch made in cotton/lycra f..

Go Softwear California Sunset Jock Strap Underwear Navy Stri...
$USD26.90

Go Softwear California Sunset Jock Strap Underwear Navy Stri...

$USD26.90

This undergarment design by GO SOFTWEAR, part of the California Colors collection has a distinct Modish look, ideal for guys into fashion athletic supporters. California Sunset jockstrap is created from a rayon/poly/spandex ..

Go Softwear Camouflage T Back Thong Underwear Navy 2055
$USD19.90

Go Softwear Camouflage T Back Thong Underwear Navy 2055

$USD19.90

Go a bit commando in this well-liked underwear style by GO SOFTWEAR Label. The T-back thong made from nylon/spandex fabric feels silky smooth, cups your pair in total comfort and most importantly, outlines the male form beau..

Go Softwear Commando Mini Boxer Brief Underwear Celery 3623
$USD29.90

Go Softwear Commando Mini Boxer Brief Underwear Celery 3623

$USD29.90

Go Retro-Mando in this underwear design by GO SOFTWEAR, part of the Hard Core Label. The Commando mini square-cut brief is constructed entirely in soft rayon/spandex fabric for a snug fit and velvety feel. This undergarment ..

Go Softwear Expose Singlet Bodysuit Black 3627
$USD52.90

Go Softwear Expose Singlet Bodysuit Black 3627

$USD52.90

If you have fine assets you want to show-off then look no further than this unique creation by GO SOFTWEAR, part of the provocative Hard Core Label. The Expose singlet is fashioned from rayon/mesh fabric with a touch of span..

Go Softwear La Palma 'Buns' Bikini Swimwear Olive 4506
$USD39.90

Go Softwear La Palma 'Buns' Bikini Swimwear Olive 4506

$USD39.90

Get wet, have fun under the sun while displaying a sculpted bum in this newest bathing suit design by GO SOFTWEAR. The La Palma bikini swim fits low at the waist, has a sexy hi-cut 2-inch outer side seam, voluminous pouch an..

Go Softwear La Palma 'Buns' Bikini Swimwear Plum 4506
$USD39.90

Go Softwear La Palma 'Buns' Bikini Swimwear Plum 4506

$USD39.90

Get wet, have fun under the sun while displaying a sculpted bum in this newest bathing suit design by GO SOFTWEAR. The La Palma bikini swim fits low at the waist, has a sexy hi-cut 2-inch outer side seam, voluminous pouch an..

Go Softwear La Palma 'Buns' Bikini Swimwear Teal 4506
$USD39.90

Go Softwear La Palma 'Buns' Bikini Swimwear Teal 4506

$USD39.90

Get wet, have fun under the sun while displaying a sculpted bum in this newest bathing suit design by GO SOFTWEAR. The La Palma bikini swim fits low at the waist, has a sexy hi-cut 2-inch outer side seam, voluminous pouch an..

Go Softwear Majorca Bikini Swimwear Olive 4513
$USD39.90

Go Softwear Majorca Bikini Swimwear Olive 4513

$USD39.90

Arrive to your favorite vacation destination or stand out at your next pool party ready to bask in the sun and cool water in this latest swimsuit design by GO SOFTWEAR. The Majorca bathing suit inspired by early 80s water po..

Go Softwear Majorca Bikini Swimwear Plum 4513
$USD39.90

Go Softwear Majorca Bikini Swimwear Plum 4513

$USD39.90

Arrive to your favorite vacation destination or stand out at your next pool party ready to bask in the sun and cool water in this latest swimsuit design by GO SOFTWEAR. The Majorca bathing suit inspired by early 80s water po..

Go Softwear Majorca Bikini Swimwear Teal 4513
$USD39.90

Go Softwear Majorca Bikini Swimwear Teal 4513

$USD39.90

Arrive to your favorite vacation destination or stand out at your next pool party ready to bask in the sun and cool water in this latest swimsuit design by GO SOFTWEAR. The Majorca bathing suit inspired by early 80s water po..

Go Softwear Phys Ed Jock Strap Underwear Navy 8219
$USD24.90

Go Softwear Phys Ed Jock Strap Underwear Navy 8219

$USD24.90

The new athletic supporter by American Jock Label is part of the Phys Ed collection and designed to bring out the all-American male image. This undergarment made from soft cotton/lycra fabric features a spacious front pouch ..

Go Softwear Phys Ed Jock Strap Underwear Red 8219
$USD24.90

Go Softwear Phys Ed Jock Strap Underwear Red 8219

$USD24.90

The new athletic supporter by American Jock Label is part of the Phys Ed collection and designed to bring out the all-American male image. This undergarment made from soft cotton/lycra fabric features a spacious front pouch ..

Go Softwear Seychelles Square Cut Trunk Swimwear Olive 4541
$USD41.90

Go Softwear Seychelles Square Cut Trunk Swimwear Olive 4541

$USD41.90

At the playa, pool or Holiday resort make this timeless swimsuit design by GO SOFTWEAR your garment of choice for fun under the sun. The Seychelles sq-cut swim is inspired by the iconic 70s marathon swim short, now upgraded ..

Go Softwear Seychelles Square Cut Trunk Swimwear Plum 4541
$USD41.90

Go Softwear Seychelles Square Cut Trunk Swimwear Plum 4541

$USD41.90

At the playa, pool or Holiday resort make this timeless swimsuit design by GO SOFTWEAR your garment of choice for fun under the sun. The Seychelles sq-cut swim is inspired by the iconic 70s marathon swim short, now upgraded ..