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At the playa, pool or Holiday resort make this timeless swimsuit design by GO SOFTWEAR your garment of choice for fun under the sun. The Seychelles sq-cut swim is inspired by the iconic 70s marathon swim short, now upgraded ..
Go Softwear All Products
The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.
With the introduction of profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.
Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!
Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!
To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!
Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.
Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.
American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.
$USD37.90
Go Softwear Tenerife Bikini Swimwear Olive 4542
$USD37.90
A classic design in colors that are spot on for the season can best describe the latest swimsuit by GO SOFTWEAR. The Tenerife bikini swim is made from soft nylon/spandex fabric with 1 inch waistband and inner drawcord as wel..
$USD37.90
Go Softwear Tenerife Bikini Swimwear Plum 4542
$USD37.90
A classic design in colors that are spot on for the season can best describe the latest swimsuit by GO SOFTWEAR. The Tenerife bikini swim is made from soft nylon/spandex fabric with 1 inch waistband and inner drawcord as wel..
$USD37.90
Go Softwear Tenerife Bikini Swimwear Teal 4542
$USD37.90
A classic design in colors that are spot on for the season can best describe the latest swimsuit by GO SOFTWEAR. The Tenerife bikini swim is made from soft nylon/spandex fabric with 1 inch waistband and inner drawcord as wel..
$USD48.90
Go Softwear Zanzibar Square Cut Trunk Swimwear Plum 4547
$USD48.90
The Zanzibar square-cut swimsuit by GO SOFTWEAR is composed of a soft blend of nylon and spandex fabric, features a 5-inch outer side seam and a full-cut back for plentiful coverage. Color blocking detail and a lace up front..
$USD48.90
Go Softwear Zanzibar Square Cut Trunk Swimwear Teal 4547
$USD48.90
The Zanzibar square-cut swimsuit by GO SOFTWEAR is composed of a soft blend of nylon and spandex fabric, features a 5-inch outer side seam and a full-cut back for plentiful coverage. Color blocking detail and a lace up front..
$USD55.90
Go Softwear California Lounge 3/4 Pull On Pants French Blue ...
$USD55.90
Whether you wear this newest style by GO SOFTWEAR as weekend loungewear or a little rest & relaxation after a long day at work, the look and fit of this garment will energize your mood. The California Lounge 3/4 pull-on pant..
$USD55.90
Go Softwear California Lounge 3/4 Pull On Pants Gold 4914
$USD55.90
Whether you wear this newest style by GO SOFTWEAR as weekend loungewear or a little rest & relaxation after a long day at work, the look and fit of this garment will energize your mood. The California Lounge 3/4 pull-on pant..
$USD55.90
Go Softwear California Lounge 3/4 Pull On Pants Lite Olive 4...
$USD55.90
Whether you wear this newest style by GO SOFTWEAR as weekend loungewear or a little rest & relaxation after a long day at work, the look and fit of this garment will energize your mood. The California Lounge 3/4 pull-on pant..
$USD19.90
Go Softwear California Lounge Rib Tank Top T Shirt French Bl...
$USD19.90
This best-selling and well-liked tank top design by GO SOFTWEAR is now available in new warm color tones appropriate for the season. The California Lounge rib tank made in 1x1 rib cotton fabric has a nice buttery feel and ri..
$USD19.90
Go Softwear California Lounge Rib Tank Top T Shirt Gold 4915
$USD19.90
This best-selling and well-liked tank top design by GO SOFTWEAR is now available in new warm color tones appropriate for the season. The California Lounge rib tank made in 1x1 rib cotton fabric has a nice buttery feel and ri..
$USD19.90
Go Softwear California Lounge Rib Tank Top T Shirt Lite Oliv...
$USD19.90
This best-selling and well-liked tank top design by GO SOFTWEAR is now available in new warm color tones appropriate for the season. The California Lounge rib tank made in 1x1 rib cotton fabric has a nice buttery feel and ri..
$USD48.90
Go Softwear California Lounge Shorts French Blue 4913
$USD48.90
This most recent short style by GO SOFTWEAR will be your go to bottom of choice for after-work downtime or weekend loungewear. The California Lounge?short features a 1 1/2 inch waistband with outer drawcord for easy adjustme..
$USD48.90
Go Softwear California Lounge Shorts Gold 4913
$USD48.90
This most recent short style by GO SOFTWEAR will be your go to bottom of choice for after-work downtime or weekend loungewear. The California Lounge?short features a 1 1/2 inch waistband with outer drawcord for easy adjustme..
$USD48.90
Go Softwear California Lounge Shorts Lite Olive 4913
$USD48.90
This most recent short style by GO SOFTWEAR will be your go to bottom of choice for after-work downtime or weekend loungewear. The California Lounge?short features a 1 1/2 inch waistband with outer drawcord for easy adjustme..
$USD43.90
Go Softwear California Lounge Y Back Tank Top T Shirt French...
$USD43.90
In case you needed a reason to keep those muscles in top shape, the newest tank top design by GO SOFTWEAR will give fitness enthusiasts that extra bit of motivation. The California Lounge Y-back tank is created in buttery so..
$USD43.90
Go Softwear California Lounge Y Back Tank Top T Shirt Gold 4...
$USD43.90
In case you needed a reason to keep those muscles in top shape, the newest tank top design by GO SOFTWEAR will give fitness enthusiasts that extra bit of motivation. The California Lounge Y-back tank is created in buttery so..
$USD43.90
Go Softwear California Lounge Y Back Tank Top T Shirt Lite O...
$USD43.90
In case you needed a reason to keep those muscles in top shape, the newest tank top design by GO SOFTWEAR will give fitness enthusiasts that extra bit of motivation. The California Lounge Y-back tank is created in buttery so..
$USD49.90
Go Softwear Lumbar Jack Jam Shorts Black 4894
$USD49.90
This latest design by GO SOFTWEAR will be your favorite bottom of choice to wear as sleepwear or lounging. The Lumber Jack Jam is made entirely in supple 2x1 rib cotton fabric that moves with you and feels great against your..
$USD49.90
Go Softwear Lumbar Jack Jam Shorts Heather Grey 4894
$USD49.90
This latest design by GO SOFTWEAR will be your favorite bottom of choice to wear as sleepwear or lounging. The Lumber Jack Jam is made entirely in supple 2x1 rib cotton fabric that moves with you and feels great against your..
$USD49.90
Go Softwear Lumbar Jack Jam Shorts Straw 4894
$USD49.90
This latest design by GO SOFTWEAR will be your favorite bottom of choice to wear as sleepwear or lounging. The Lumber Jack Jam is made entirely in supple 2x1 rib cotton fabric that moves with you and feels great against your..
$USD59.90
Go Softwear Lumbar Jack Long John Long Underwear Pants Black...
$USD59.90
A staple in men's long underwear is back in new colors in supple 2x1 cotton rib fabric that looks great and feels like a second skin. The Lumber Jack Long John by GO SOFTWEAR?has all the classic features of a traditional lon..
$USD59.90
Go Softwear Lumbar Jack Long John Long Underwear Pants Heath...
$USD59.90
A staple in men's long underwear is back in new colors in supple 2x1 cotton rib fabric that looks great and feels like a second skin. The Lumber Jack Long John by GO SOFTWEAR?has all the classic features of a traditional lon..
$USD59.90
Go Softwear Lumbar Jack Long John Long Underwear Pants Straw...
$USD59.90
A staple in men's long underwear is back in new colors in supple 2x1 cotton rib fabric that looks great and feels like a second skin. The Lumber Jack Long John by GO SOFTWEAR?has all the classic features of a traditional lon..
