Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear A J Competitor Track Muscle Tank Top T Shirt Red...
$USD32.90

Go Softwear A J Competitor Track Muscle Tank Top T Shirt Red...

$USD32.90

Smooth like silk, airy and semi-translucent are just a few ways to describe this design by American Jock Label, part of the athletic Competitor collection. The track muscle tank made from feather-weight tricot fabric pays ho..

Go Softwear A J Competitor Track Muscle Tank Top T Shirt Roy...
$USD32.90

Go Softwear A J Competitor Track Muscle Tank Top T Shirt Roy...

$USD32.90

Smooth like silk, airy and semi-translucent are just a few ways to describe this design by American Jock Label, part of the athletic Competitor collection. The track muscle tank made from feather-weight tricot fabric pays ho..

Go Softwear A J Competitor Wrestler Bodysuit Red/Royal 8018
$USD50.90

Go Softwear A J Competitor Wrestler Bodysuit Red/Royal 8018

$USD50.90

Gear up and score big points pinning your opponent in this singlet design by American Jock Label, part of the athletic Competitor collection. The Competitor wrestler created in body hugging poly/spandex fabric is ideal for h..

Go Softwear A J Competitor Wrestler Bodysuit Royal/Yellow 80...
$USD50.90

Go Softwear A J Competitor Wrestler Bodysuit Royal/Yellow 80...

$USD50.90

Gear up and score big points pinning your opponent in this singlet design by American Jock Label, part of the athletic Competitor collection. The Competitor wrestler created in body hugging poly/spandex fabric is ideal for h..

Go Softwear A J Ivan Tri Color Singlet Bodysuit Red/Royal/Wh...
$USD52.90

Go Softwear A J Ivan Tri Color Singlet Bodysuit Red/Royal/Wh...

$USD52.90

Wrestler & Weightlifting aficionados will take pleasure in their sport of choice wearing this singlet design by American Jock Label, part of the athletic Competitor collection. The Ivan singlet created in poly/spandex fabric..

Go Softwear A J Ivan Tri Color Singlet Bodysuit Royal/Yellow...
$USD52.90

Go Softwear A J Ivan Tri Color Singlet Bodysuit Royal/Yellow...

$USD52.90

Wrestler & Weightlifting aficionados will take pleasure in their sport of choice wearing this singlet design by American Jock Label, part of the athletic Competitor collection. The Ivan singlet created in poly/spandex fabric..

Go Softwear Peep Backless Jock Brief Jock Strap Underwear Bl...
$USD38.90

Go Softwear Peep Backless Jock Brief Jock Strap Underwear Bl...

$USD38.90

A bit fetish and exhibitionist can best describe the newest underwear design by Hard Core Label. The Peep backless brief made entirely in soft mesh black and white fabric resembles tiny chain links has a semi-translucent loo..

Go Softwear Peep Backless Jock Brief Jock Strap Underwear Wh...
$USD38.90

Go Softwear Peep Backless Jock Brief Jock Strap Underwear Wh...

$USD38.90

A bit fetish and exhibitionist can best describe the newest underwear design by Hard Core Label. The Peep backless brief made entirely in soft mesh black and white fabric resembles tiny chain links has a semi-translucent loo..

Go Softwear Peep Backless Singlet Bodysuit Black/White 3538
$USD52.90

Go Softwear Peep Backless Singlet Bodysuit Black/White 3538

$USD52.90

Fans of novel singlets will revel in our most recent creation which combines two design elements to create a sexy garment. The Peep backless singlet, part of the provocative Hard Core Label is made entirely from a supple 'pe..

Go Softwear Peep Backless Singlet Bodysuit White/Black 3538
$USD52.90

Go Softwear Peep Backless Singlet Bodysuit White/Black 3538

$USD52.90

Fans of novel singlets will revel in our most recent creation which combines two design elements to create a sexy garment. The Peep backless singlet, part of the provocative Hard Core Label is made entirely from a supple 'pe..

Go Softwear Peep Built In Jock Strap Shorts Black/White 3539
$USD59.90

Go Softwear Peep Built In Jock Strap Shorts Black/White 3539

$USD59.90

This cutting-edge short by Hard Core Label may look ordinary at first glance, but you will be surprised at its unique configuration. The Peep short made entirely in translucent mesh fabric look like tiny chain links for an a..

Go Softwear Peep Built In Jock Strap Shorts White/Black 3539
$USD59.90

Go Softwear Peep Built In Jock Strap Shorts White/Black 3539

$USD59.90

This cutting-edge short by Hard Core Label may look ordinary at first glance, but you will be surprised at its unique configuration. The Peep short made entirely in translucent mesh fabric look like tiny chain links for an a..

Go Softwear Peep Drawcord Shorts Black 3544
$USD48.90

Go Softwear Peep Drawcord Shorts Black 3544

$USD48.90

Let your fashion inspiration run wild & sexy when you wear this most recent design by Hard Core Label. The Peep short made entirely in soft mesh fabric that resembles tiny chain links have a semi-translucent look and airy fe..

Go Softwear Peep Drawcord Shorts White 3544
$USD48.90

Go Softwear Peep Drawcord Shorts White 3544

$USD48.90

Let your fashion inspiration run wild & sexy when you wear this most recent design by Hard Core Label. The Peep short made entirely in soft mesh fabric that resembles tiny chain links have a semi-translucent look and airy fe..

Go Softwear Peep Leggings Pants Black 3542
$USD48.90

Go Softwear Peep Leggings Pants Black 3542

$USD48.90

Let your Sexy, Exhibitionist & die-hard style come out in this provocative garment by Hard Core Label. The Peep leggings made entirely in soft-stretch mesh chain link fabric feels like you are wearing next to nothing, displa..

Go Softwear Peep Leggings Pants White 3542
$USD48.90

Go Softwear Peep Leggings Pants White 3542

$USD48.90

Let your Sexy, Exhibitionist & die-hard style come out in this provocative garment by Hard Core Label. The Peep leggings made entirely in soft-stretch mesh chain link fabric feels like you are wearing next to nothing, displa..

Go Softwear Peep Master Shorts Black 3541
$USD54.90

Go Softwear Peep Master Shorts Black 3541

$USD54.90

Liberate your inhibitions and show-off your sex appeal in this newest short design by Hard Core Label. The Master Peep short made entirely in soft mesh fabric that resembles tiny chain links have a semi-translucent look and ..

Go Softwear Peep Master Shorts White 3541
$USD54.90

Go Softwear Peep Master Shorts White 3541

$USD54.90

Liberate your inhibitions and show-off your sex appeal in this newest short design by Hard Core Label. The Master Peep short made entirely in soft mesh fabric that resembles tiny chain links have a semi-translucent look and ..

Go Softwear Peep Maximus Sleeves Bolero Black 3546
$USD39.90

Go Softwear Peep Maximus Sleeves Bolero Black 3546

$USD39.90

Let this novel accessory piece by Hard Core Label give onlookers something to gawk and talk about. The Peep Maximus Sleeve upper panel made in cotton/spandex fabric and the lower panel in soft chain link mesh fabric will mol..

Go Softwear Peep Maximus Sleeves Bolero White 3546
$USD39.90

Go Softwear Peep Maximus Sleeves Bolero White 3546

$USD39.90

Let this novel accessory piece by Hard Core Label give onlookers something to gawk and talk about. The Peep Maximus Sleeve upper panel made in cotton/spandex fabric and the lower panel in soft chain link mesh fabric will mol..

Go Softwear Peep Robe Loungewear Black 3547
$USD89.90

Go Softwear Peep Robe Loungewear Black 3547

$USD89.90

Wear this new robe design when you want to impress that special someone or simply spoil yourself in the comfort of your home any day of the week or weekend. The Peep robe, part of the provocative Hard Core Label is made enti..

Go Softwear Peep Robe Loungewear White 3547
$USD89.90

Go Softwear Peep Robe Loungewear White 3547

$USD89.90

Wear this new robe design when you want to impress that special someone or simply spoil yourself in the comfort of your home any day of the week or weekend. The Peep robe, part of the provocative Hard Core Label is made enti..

Go Softwear Peep Scoop Singlet Bodysuit Black/White 3537
$USD56.90

Go Softwear Peep Scoop Singlet Bodysuit Black/White 3537

$USD56.90

Our well-liked and thought-provoking newest design by Hard Core Label leaves little to the imagination, just as intended. The Peep Scoop singlet made entirely from a flexible 'peep' mesh fabric with a touch of spandex has a ..

Go Softwear Peep Scoop Singlet Bodysuit White/Black 3537
$USD56.90

Go Softwear Peep Scoop Singlet Bodysuit White/Black 3537

$USD56.90

Our well-liked and thought-provoking newest design by Hard Core Label leaves little to the imagination, just as intended. The Peep Scoop singlet made entirely from a flexible 'peep' mesh fabric with a touch of spandex has a ..