Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear Peep Tank Top T Shirt Black/White 3545
$USD48.90

Go Softwear Peep Tank Top T Shirt Black/White 3545

$USD48.90

Take a break from the stresses of day-to day life while showing off all the hard work and dedication you put into your fitness in this brand spanking new design. The Peep tank top, part of the provocative Hard Core Label is ..

Go Softwear Peep Tank Top T Shirt White/Black 3545
$USD48.90

Go Softwear Peep Tank Top T Shirt White/Black 3545

$USD48.90

Take a break from the stresses of day-to day life while showing off all the hard work and dedication you put into your fitness in this brand spanking new design. The Peep tank top, part of the provocative Hard Core Label is ..

Go Softwear Peep Thong Underwear Black 3535
$USD24.90

Go Softwear Peep Thong Underwear Black 3535

$USD24.90

Let others take a glimpse at your physical attributes in this newest thought-provoking design by Hard Core Label. The Peep thong made entirely from a supple 'peep' mesh fabric with a touch of spandex has a semi-translucent l..

Go Softwear Peep Thong Underwear White 3535
$USD24.90

Go Softwear Peep Thong Underwear White 3535

$USD24.90

Let others take a glimpse at your physical attributes in this newest thought-provoking design by Hard Core Label. The Peep thong made entirely from a supple 'peep' mesh fabric with a touch of spandex has a semi-translucent l..

Go Softwear Peep Wrestler Bodysuit Black/White 3548
$USD58.90

Go Softwear Peep Wrestler Bodysuit Black/White 3548

$USD58.90

Out maneuver your opponent with ease and style or compliment the intensity of your workouts wearing this most recent creation. The Peep wrestler, part of the provocative Hard Core Label is constructed entirely from a flexibl..

Go Softwear Peep Wrestler Bodysuit White/Black 3548
$USD58.90

Go Softwear Peep Wrestler Bodysuit White/Black 3548

$USD58.90

Out maneuver your opponent with ease and style or compliment the intensity of your workouts wearing this most recent creation. The Peep wrestler, part of the provocative Hard Core Label is constructed entirely from a flexibl..

Go Softwear Southport Athletic Tank Top T Shirt Aqua Blue 48...
$USD43.90

Go Softwear Southport Athletic Tank Top T Shirt Aqua Blue 48...

$USD43.90

Hard Work on your physical fitness should never go unnoticed and this newest tank top by GO SOFTWEAR Label, part of the Southport collection will take care of that. The athletic tank top made from cotton/jersey fabric in the..

Go Softwear Southport Athletic Tank Top T Shirt Lite Amethys...
$USD43.90

Go Softwear Southport Athletic Tank Top T Shirt Lite Amethys...

$USD43.90

Hard Work on your physical fitness should never go unnoticed and this newest tank top by GO SOFTWEAR Label, part of the Southport collection will take care of that. The athletic tank top made from cotton/jersey fabric in the..

Go Softwear Southport Athletic Tank Top T Shirt Pistachio 48...
$USD43.90

Go Softwear Southport Athletic Tank Top T Shirt Pistachio 48...

$USD43.90

Hard Work on your physical fitness should never go unnoticed and this newest tank top by GO SOFTWEAR Label, part of the Southport collection will take care of that. The athletic tank top made from cotton/jersey fabric in the..

Go Softwear Southport Boardwalk Shorts Aqua Blue 4844
$USD78.90

Go Softwear Southport Boardwalk Shorts Aqua Blue 4844

$USD78.90

A style reminiscent of 1980s shorts in beachy colors makes this most recent design by GO SOFTWEAR Label, part of the Southport collection the bottom of choice for everyday casual wear. The boardwalk short made entirely in co..

Go Softwear Southport Boardwalk Shorts Lite Amethyst 4844
$USD78.90

Go Softwear Southport Boardwalk Shorts Lite Amethyst 4844

$USD78.90

A style reminiscent of 1980s shorts in beachy colors makes this most recent design by GO SOFTWEAR Label, part of the Southport collection the bottom of choice for everyday casual wear. The boardwalk short made entirely in co..

Go Softwear Southport Boardwalk Shorts Pistachio 4844
$USD78.90

Go Softwear Southport Boardwalk Shorts Pistachio 4844

$USD78.90

A style reminiscent of 1980s shorts in beachy colors makes this most recent design by GO SOFTWEAR Label, part of the Southport collection the bottom of choice for everyday casual wear. The boardwalk short made entirely in co..

Go Softwear Southport Classic Tank Top T Shirt Aqua Blue 486...
$USD43.90

Go Softwear Southport Classic Tank Top T Shirt Aqua Blue 486...

$USD43.90

A classic design that never falls out of fashion is one way of describing the newest creation by GO SOFTWEAR Label, part of the Southport collection. The classic tank top silhouette made entirely in cotton/spandex fabric has..

Go Softwear Southport Classic Tank Top T Shirt Lite Amethyst...
$USD43.90

Go Softwear Southport Classic Tank Top T Shirt Lite Amethyst...

$USD43.90

A classic design that never falls out of fashion is one way of describing the newest creation by GO SOFTWEAR Label, part of the Southport collection. The classic tank top silhouette made entirely in cotton/spandex fabric has..

Go Softwear Southport Classic Tank Top T Shirt Pistachio 486...
$USD43.90

Go Softwear Southport Classic Tank Top T Shirt Pistachio 486...

$USD43.90

A classic design that never falls out of fashion is one way of describing the newest creation by GO SOFTWEAR Label, part of the Southport collection. The classic tank top silhouette made entirely in cotton/spandex fabric has..

Go Softwear Southport Dune Shorts Aqua Blue 4862
$USD49.90

Go Softwear Southport Dune Shorts Aqua Blue 4862

$USD49.90

The idea of this latest short design by GO SOFTWEAR Label, part of the Southport collection is for those comfortable moments and lounge time at home or weekend getaway. The Dune short created in soft rib cotton fabric feels ..

Go Softwear Southport Dune Shorts Lite Amethyst 4862
$USD49.90

Go Softwear Southport Dune Shorts Lite Amethyst 4862

$USD49.90

The idea of this latest short design by GO SOFTWEAR Label, part of the Southport collection is for those comfortable moments and lounge time at home or weekend getaway. The Dune short created in soft rib cotton fabric feels ..

Go Softwear Southport Dune Shorts Pistachio 4862
$USD49.90

Go Softwear Southport Dune Shorts Pistachio 4862

$USD49.90

The idea of this latest short design by GO SOFTWEAR Label, part of the Southport collection is for those comfortable moments and lounge time at home or weekend getaway. The Dune short created in soft rib cotton fabric feels ..

Go Softwear Southport Onesie Bodysuit Aqua Blue 4668
$USD87.90

Go Softwear Southport Onesie Bodysuit Aqua Blue 4668

$USD87.90

You will not have to sacrifice a good night sleep or downtime in this buttery soft one-piece design by GO SOFTWEAR Label, part of the Southport collection. The Onesie created in rib cotton fabric features a short leg and hal..

Go Softwear Southport Onesie Bodysuit Lite Amethyst 4668
$USD87.90

Go Softwear Southport Onesie Bodysuit Lite Amethyst 4668

$USD87.90

You will not have to sacrifice a good night sleep or downtime in this buttery soft one-piece design by GO SOFTWEAR Label, part of the Southport collection. The Onesie created in rib cotton fabric features a short leg and hal..

Go Softwear Southport Onesie Bodysuit Pistachio 4668
$USD87.90

Go Softwear Southport Onesie Bodysuit Pistachio 4668

$USD87.90

You will not have to sacrifice a good night sleep or downtime in this buttery soft one-piece design by GO SOFTWEAR Label, part of the Southport collection. The Onesie created in rib cotton fabric features a short leg and hal..

Go Softwear Southport Rib Tank Top T Shirt Aqua Blue 4860
$USD19.90

Go Softwear Southport Rib Tank Top T Shirt Aqua Blue 4860

$USD19.90

Pastel color tones, classic style and close-fitting are reasons enough to add this newest creation by GO SOFTWEAR Label, part of the Southport collection to your wardrobe. The rib tank made entirely in cotton rib fabric is s..

Go Softwear Southport Rib Tank Top T Shirt Lite Amethyst 486...
$USD19.90

Go Softwear Southport Rib Tank Top T Shirt Lite Amethyst 486...

$USD19.90

Pastel color tones, classic style and close-fitting are reasons enough to add this newest creation by GO SOFTWEAR Label, part of the Southport collection to your wardrobe. The rib tank made entirely in cotton rib fabric is s..

Go Softwear Southport Rib Tank Top T Shirt Pistachio 4860
$USD19.90

Go Softwear Southport Rib Tank Top T Shirt Pistachio 4860

$USD19.90

Pastel color tones, classic style and close-fitting are reasons enough to add this newest creation by GO SOFTWEAR Label, part of the Southport collection to your wardrobe. The rib tank made entirely in cotton rib fabric is s..