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For those who dare to be different in style without compromising the fundamentals of being comfortable and being confident of who they are, Private Structure is the SOLUTION to it all. With a creatively driven and acute sense of fashion, Private Structure arrives with challenging new concepts for each brand new seasons, delivering the most appealing and yet the most comfortably structured under gears suited to cater all categories and all needs. Their product range is innovatively diversified, and with new line of products being added every new seasons. Branching out and developing into even wider product lines such as lounge wear, casual wear and gym wear, each range of their products continues to live up to their highest expectations of individuality and character, superb quality merchandise production, sophisticated styles and outstandingly cutting edge designs.
A product that will always remain as a fashion statement through time, yet something just as sensitive and sensual with a unique finish of personal touch. Private Structure's brand identity is dynamic, individualistic, sophisticated, smart, sensual and romance loving. The brand positioning crafts trendy and contemporary fashion focused merchandise for individuals who lead an urban and chic lifestyle; enhancing one's confidence either being dressed or undressed. The brand direction is to emerge as an international brand by creating emotional and personal connections with customers around the world through inspiring product design and compelling marketing while upholding world class product quality and delivery.