Go Softwear All Products

The Los Angeles based menswear brand Go Softwear was established in 1996. This world famous fashion label specialises in the creation and supply of swimwear, underwear and athleticwear designs “with an edge” for today’s image conscious male population.

With the introduction of  profile enhancing padded underwear along with their ‘one of its kind’ tank tops and colourful underwear, the fashion house ushered in a new age in the men’s fashion industry.

Among their many top-selling and popular underwear styles is their “low rise” brief that uses vibrant comic book inspired colours. To cash in on the success of their underwear brand, the brand created the American Jock label to showcase novel and unique gym wear for fitness enthusiasts. Take a look at the widest range of men’s outfits from the Go Softwear staple here!

Flaunt your well-maintained body in skin revealing and seductive Go Softwear bikini swimwear, square cut trunk swimwear and thong swimwear now! If you are looking for novel barely-there underwear styles, try out their sporty and sexy bikini underwear, G string underwear, jock strap underwear and thong underwear designs. Their low cut brief underwear and boxer brief underwear styles also rank high on the popularity charts. If you are looking for a bit of coverage their shorts swimwear, boardshorts beachwear and loose boxer shorts underwear styles are perfect for you!

To create an effortless laidback look, team their shorts and pants with their long sleeved T shirts, short sleeved shirts, short sleeved T shirts, tank top T shirts and muscle top T shirts options. Check out their bodysuits and sweaters and windbreakers on offer here!

Go Softwear ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear garments were becoming a favorite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and swimwear “with an edge”. The most popular style of underwear is the introduction of the "low rise brief", inspired by the popularity of the low-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear.

American Jock their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees are a favorite among gym enthusiasts. Go Softwear has an eco friendly line GO NATURAL which comes in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, hemp/combed organic cotton and in natural and earth friendly vegetable dyed colors.


Go Softwear Flexxx Jock Strap Underwear Black/Red 4489
$USD27.90

Go Softwear Flexxx Jock Strap Underwear Black/Red 4489

$USD27.90

Ready to show and play? Showcase your erotic side in this newest underwear design by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx jockstrap is constructed in translucent mini-mesh fabric with..

Go Softwear Flexxx Jock Strap Underwear Black/Royal 4489
$USD27.90

Go Softwear Flexxx Jock Strap Underwear Black/Royal 4489

$USD27.90

Ready to show and play? Showcase your erotic side in this newest underwear design by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx jockstrap is constructed in translucent mini-mesh fabric with..

Go Softwear Flexxx Racer Built In Liner Shorts Black/Red 448...
$USD46.90

Go Softwear Flexxx Racer Built In Liner Shorts Black/Red 448...

$USD46.90

Showcase your athletic endeavors with a bit of an edge in this latest short design by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx racer short is constructed in feather weight onion skin like..

Go Softwear Flexxx Racer Built In Liner Shorts Black/Royal 4...
$USD46.90

Go Softwear Flexxx Racer Built In Liner Shorts Black/Royal 4...

$USD46.90

Showcase your athletic endeavors with a bit of an edge in this latest short design by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx racer short is constructed in feather weight onion skin like..

Go Softwear Flexxx Sport Shorts Black/Red 4483
$USD43.90

Go Softwear Flexxx Sport Shorts Black/Red 4483

$USD43.90

Step out of your comfort zone in this recent short design by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx sport short is constructed in semitransparent mini-mesh fabric with a touch of spande..

Go Softwear Flexxx Sport Shorts Black/Royal 4483
$USD43.90

Go Softwear Flexxx Sport Shorts Black/Royal 4483

$USD43.90

Step out of your comfort zone in this recent short design by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx sport short is constructed in semitransparent mini-mesh fabric with a touch of spande..

Go Softwear Flexxx Tank Top T Shirt Black/Red 4485
$USD35.90

Go Softwear Flexxx Tank Top T Shirt Black/Red 4485

$USD35.90

You will enjoy those hot and sweaty workout routines a bit more in this newest tank top creation by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx muscle tank top has a semi-scoop neck front wi..

Go Softwear Flexxx Tank Top T Shirt Black/Royal 4485
$USD35.90

Go Softwear Flexxx Tank Top T Shirt Black/Royal 4485

$USD35.90

You will enjoy those hot and sweaty workout routines a bit more in this newest tank top creation by Hard Core label, part of our provocative line of tops and bottoms. The Flexxx muscle tank top has a semi-scoop neck front wi..

Go Softwear B2E Alessandro Pull Over Hooded Crop Top Long Sl...
$USD55.90

Go Softwear B2E Alessandro Pull Over Hooded Crop Top Long Sl...

$USD55.90

Hey there SEXY pull-it on and off! We are talking about the newest fashion top by GO SOFTWEAR, part of the Body 2 Extreme collection. The B2E Alessandro pull-over hooded crop top is made from soft rayon/spandex fabric that n..

Go Softwear B2E Alessandro Pull Over Hooded Crop Top Long Sl...
$USD55.90

Go Softwear B2E Alessandro Pull Over Hooded Crop Top Long Sl...

$USD55.90

Hey there SEXY pull-it on and off! We are talking about the newest fashion top by GO SOFTWEAR, part of the Body 2 Extreme collection. The B2E Alessandro pull-over hooded crop top is made from soft rayon/spandex fabric that n..

Go Softwear B2E Alessandro Pull Over Hooded Crop Top Long Sl...
$USD55.90

Go Softwear B2E Alessandro Pull Over Hooded Crop Top Long Sl...

$USD55.90

Hey there SEXY pull-it on and off! We are talking about the newest fashion top by GO SOFTWEAR, part of the Body 2 Extreme collection. The B2E Alessandro pull-over hooded crop top is made from soft rayon/spandex fabric that n..

Go Softwear B2E Brief Underwear Black 3371
$USD26.90

Go Softwear B2E Brief Underwear Black 3371

$USD26.90

This Euro-inspired undergarment by GO SOFTWEAR, part of the Body 2 Extreme collection will maximize your fine assets. The B2E brief is made entirely in soft rayon/spandex fabric with a sexy 2-inch outer side seam, spacious f..

Go Softwear B2E Brief Underwear Denim 3371
$USD26.90

Go Softwear B2E Brief Underwear Denim 3371

$USD26.90

This Euro-inspired undergarment by GO SOFTWEAR, part of the Body 2 Extreme collection will maximize your fine assets. The B2E brief is made entirely in soft rayon/spandex fabric with a sexy 2-inch outer side seam, spacious f..

Go Softwear B2E Brief Underwear Mauve 3371
$USD26.90

Go Softwear B2E Brief Underwear Mauve 3371

$USD26.90

This Euro-inspired undergarment by GO SOFTWEAR, part of the Body 2 Extreme collection will maximize your fine assets. The B2E brief is made entirely in soft rayon/spandex fabric with a sexy 2-inch outer side seam, spacious f..

Go Softwear B2E Tights Pants Mauve 3373
$USD49.90

Go Softwear B2E Tights Pants Mauve 3373

$USD49.90

Wear this most recent design while working on your fitness or as a layering piece under shorts or any other garment of choice to create your own style. The B2E tights, part of the GO SOFTWEAR Body to Extreme collection is co..

Go Softwear B2E Wrestler Bodysuit Black 3378
$USD44.90

Go Softwear B2E Wrestler Bodysuit Black 3378

$USD44.90

This 1-piece garment by GO SOFTWEAR, part of the Body 2 Extreme collection was fashioned after the traditional high school wrestling uniform. The B2E wrestler is made entirely from smooth rayon/spandex fabric for a snug fit,..

Go Softwear B2E Wrestler Bodysuit Denim 3378
$USD44.90

Go Softwear B2E Wrestler Bodysuit Denim 3378

$USD44.90

This 1-piece garment by GO SOFTWEAR, part of the Body 2 Extreme collection was fashioned after the traditional high school wrestling uniform. The B2E wrestler is made entirely from smooth rayon/spandex fabric for a snug fit,..

Go Softwear B2E Wrestler Bodysuit Mauve 3378
$USD44.90

Go Softwear B2E Wrestler Bodysuit Mauve 3378

$USD44.90

This 1-piece garment by GO SOFTWEAR, part of the Body 2 Extreme collection was fashioned after the traditional high school wrestling uniform. The B2E wrestler is made entirely from smooth rayon/spandex fabric for a snug fit,..

Go Softwear Cannes Bikini Swimwear Navy Blue 4511
$USD38.90

Go Softwear Cannes Bikini Swimwear Navy Blue 4511

$USD38.90

Oh la la is one way to describe the newest swimsuit design by GO SOFTWEAR. The Cannes bikini swimsuit is constructed in soft nylon/spandex fabric with 4 way stretch for a sleek look and body-hugging experience. This garment ..

Go Softwear Cannes Bikini Swimwear Red 4511
$USD38.90

Go Softwear Cannes Bikini Swimwear Red 4511

$USD38.90

Oh la la is one way to describe the newest swimsuit design by GO SOFTWEAR. The Cannes bikini swimsuit is constructed in soft nylon/spandex fabric with 4 way stretch for a sleek look and body-hugging experience. This garment ..

Go Softwear Cannes Thong Swimwear Navy Blue 4555
$USD30.90

Go Softwear Cannes Thong Swimwear Navy Blue 4555

$USD30.90

Go full on European in this newest bathing suit design by GO SOFTWEAR, inspired by the swimsuit of choice in the Mediterranean. The Cannes swim thong is constructed in soft nylon/spandex fabric with 4 way stretch that looks ..

Go Softwear Cannes Thong Swimwear Navy Stripe 4555
$USD30.90

Go Softwear Cannes Thong Swimwear Navy Stripe 4555

$USD30.90

Go full on European in this newest bathing suit design by GO SOFTWEAR, inspired by the swimsuit of choice in the Mediterranean. The Cannes swim thong is constructed in soft nylon/spandex fabric with 4 way stretch that looks ..

Go Softwear Cannes Thong Swimwear Red 4555
$USD30.90

Go Softwear Cannes Thong Swimwear Red 4555

$USD30.90

Go full on European in this newest bathing suit design by GO SOFTWEAR, inspired by the swimsuit of choice in the Mediterranean. The Cannes swim thong is constructed in soft nylon/spandex fabric with 4 way stretch that looks ..

Go Softwear Cannes Thong Swimwear White 4555
$USD30.90

Go Softwear Cannes Thong Swimwear White 4555

$USD30.90

Go full on European in this newest bathing suit design by GO SOFTWEAR, inspired by the swimsuit of choice in the Mediterranean. The Cannes swim thong is constructed in soft nylon/spandex fabric with 4 way stretch that looks ..